Colette Wasson, MBA, is an experienced business executive and global strategist with more than 25 years of experience in leading business strategy, digital transformation and organizational change. As CEO and cofounder of Business Bridge Inc., she provides strategic business advisory and leadership services, enabling organizations to align their objectives with innovation opportunities to achieve optimal results.

Colette served as CEO of The Learning Bar (TLB), a mid-sized global EdTech company that provides products and services to the K-12 sector that has operations in Canada, Australia, the US and India for over seven years. At TLB, she established a purpose-driven culture prioritizing student achievement and wellbeing, spearheaded the development of a global strategy, and encouraged values-based leadership. Colette is committed to advancing people and talent, consistently aligning her efforts with client objectives. She supported teamwork, collaboration, and accountability throughout the international organization, effectively aligning all stakeholders with strategic goals to drive continued growth, deliver measurable results, and enhance value for global clients.

Recognized for her commitment to innovation and driving change across the organization, she collaborated closely with the TLB leadership team to spearhead and direct the development of the data strategy, responsible AI implementation, broad data and AI governance and development of policies. She ensured that all staff received training on properly managing data and responsible usage of AI, while safeguarding sensitive student data and confidential information, and facilitated a thorough understanding of data privacy and cybersecurity regulations across every jurisdiction.

As a Management Consultant with Business Bridge, Colette managed strategic healthcare programs for the New Brunswick Department of Health working closely with the leadership team and health care subject matter experts.  This included managing the Integration of Primary Healthcare Services under one umbrella and leading other major initiatives like the Family Medicine program and the New Brunswick Drug Plan.

Her consulting background further encompasses senior management positions at PricewaterhouseCoopers in Ottawa and EDS Canada in Fredericton, where she oversaw major programs across both public and private sectors. She leads with purpose, driven by her enthusiasm for people, innovation, and making a tangible difference. She expertly manages complex situations, unites teams, and achieves outcomes built on trust, accountability, and clear vision. She builds high-performing teams that demonstrate resilience and adaptability in the face of ongoing, complex change. Colette brings both strategic rigor and genuine care to her work—helping organizations bridge vision and execution, while creating lasting, positive impact.